The Problem

GROWS Skill Stages

You’ve tried an agile process but it didn’t help. You’ve tried talking to users but still had to make assumptions. Then more requirements turned up you didn’t know about. You don’t really know how much the project will cost, or how long it will take, and don’t know how to quantify the business value. You feel like you’ve been collaborated at.

You want success and safety, not more of the same hand waving.

Unfortunately our default human setting is to use the wrong model, the wrong approach, the wrong skill set to solve a problem. The GROWS Method® workshops help you internalize the right tools for the job, especially in complex adaptive systems.

Benefits of The GROWS Method®

  1. Radically increase software project success and relieve common frustrations.
  2. Effectively manage real world complexities and go beyond simplistic and inaccurate linear, cause-and-effect thinking.
  3. Quantify and use real data and stop relying on oversimplified proxies that can’t produce needed results.
  4. Take advantage of your team and organization’s unique composition and stop suffering from a misguided “one size fits all” approach.
  5. Move beyond following a script and experiment to discover contextually appropriate solutions.
  6. Incorporate new skills and adapt to tomorrow’s constantly changing needs.

Workshop Objectives

  • Successfully make continuous small changes based on feedback
  • Create a continuous learning environment and habits
  • use the right tools for complex adaptive systems
  • Apply critical thinking skills
  • Interpret behavior using the lenses of cognitive biases, competing interests and reward structures

You’ll internalize these concepts with experiential activities and group debriefs. You’ll learn to explain and apply topics including fast-feedback experiments, Tracer Bullet Development, organizational learning practices, and more.

Using our GROWS software development simulation game, you’ll have a chance to experiment with different decisions and approaches and see the results for yourself.


Software development professionals facing challenges delivering business value, who want to go beyond current limitations and grow their capabilities.

Managers who have been disappointed by agile, Scrum, Lean, DevOps, SAFe, or other expensive “digital transformation” approaches that haven’t delivered promised value.

Executives who want to take control and grow the organization’s capabilities to succeed in a volatile world.

The GROWS Method® will show you how.

Why take this workshop instead of any other?

The presenters have a combined 100 years of software development and training experience. Our founders include one of the original authors of the Agile Manifesto, which begins with, “We are uncovering better ways of developing software.” We can help you uncover the better ways that work for you and your company, because as you well know, one size does not fit all.

The GROWS Method® Institute is led by:

Andy Hunt: One of the 17 authors of the Agile Manifesto, author and co-author of over a dozen books including the seminal classic, The Pragmatic Programmer (now in its 20th anniversary edition). Andy has been writing software professionally since 1982, and is currently Publisher in Chief at Pragmatic Bookshelf.

Don Gray: Started developing control systems software in 1984, and has been coaching and working with experiential learning since 1995. He currently delivers the well-known Coaching Beyond the Team and Problem Solving Leadership workshops.

Tony Brill: Former global head of agile practices for Deutsche Bank and executive leader of the largest agile shop in the world. Tony turns around underperforming organizations, and introduced GROWS to Europe at the Craft conference. He’s currently leading software development efforts for Pacific Western Bank.

Scheduling and Fees

The GROWS Method® workshop fee is $1,395.00USD per person, plus actual travel expenses. Each workshop is limited to 25 participants maximum with a 15 person minimum.

To schedule a private workshop, please email us at sales at growsmethod dot com with the dates you have in mind.

We have a limited number of public workshops available, follow us on twitter at @GrowsMethod or sign up to our mailing list for upcoming announcements.

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