Starting with GROWS
Ultimately, GROWS is not prescriptive; at the higher levels, you will discover for yourself what works, and what does not. But in the beginning, you, your team and leaders need more concrete, direct steps to take.
Here’s how we recommend you begin:
- Take small steps. Do not try and change everything, all at once, overnight. Start with a pilot program. In the spirit of Tracer Bullet Development your pilot will be small, but will go from end to end: from executive/leadership roles through the development team and on to select users, product managers, and other stakeholders.
- Begin with Agree To Try. Although everyone in the organization will not be involved at first, you need to get agreement from the participants who will be involved in and affected by your pilot. Make sure you’re ready to begin, as described in this habit.
- As part of agreeing to try, leaders and executives must commit to establish Psychological Safety. If team members don’t feel safe, do not proceed until they do. We recommend using anonymous surveys as a first step in evaluating team’s perceptions.
- Use Answers from Experiments as the fundamental engine to introduce new habits into your organization.
- Unless otherwise specified, the default duration for your first experiment is two weeks and should not be longer than two weeks.
- Start with the habits in Stage 1, Safety & Hygiene. If you are already using a habit, make sure that you’re getting the feedback and results as expected and defined by the habit before proceeding. If not, start over.
- Create a big, visible chart showing the state of your GROWS initiative.
Whichever chart format you choose, if it takes you longer than two hours to create it, you are doing it wrong. If that happens, simplify it, scale it back, and promise to improve it later.
Here’s a checklist of steps. Review it before you begin:
- Get support and agreement to try from first participants and leadership
- Make sure everyone involved feels comfortable in trying, expressing opinions, and learning from failed experiments
- Schedule a kickoff meeting for your first experiment
- Schedule a recurring meeting to inspect the results of your experiments and adapt your approach
- Post your GROWS progress chart
Note that these are just the beginning steps. You’ll be doing things differently in six months. If you’re not—if you are still applying the GROWS method in the same way after six months—then you are doing it wrong. You’re not growing. You need to keep improving your methods.